Brand and Marketing

Wednesday 29 August 2012

OBJ blasts Eedris Abdulkareem again for ‘Nigeria jaga-jaga’


http://www.channelstv.com/home/wp-content/uploads/2012/08/Former-President-Olusegun-Obasanjo-360x225.jpg
Former President Olusegun Obasanjo, has for the umpteenth time expressed his anger at Nigerian rapper, Eedris Abdulkareem for his 2004 track titled, ‘Nigeria jaga jaga’.

Still embittered over the condescending but popular hit track-Nigeria jaga jaga-about the poor state of Nigeria, Mr Obasanjo, claimed that, producing such a song shows that the artiste does not believe in future of the country.

Abati’s unnecessary necessity

Reuben Abati
By: Victor Ehikhamenor

As much as I cringed reading some of Dr. Reuben Abati’s words this past Sunday in The Guardian newspaper, a sense of eiyaaa overwhelmed me. It was so obvious that the task before the erudite ex-columnist was to catch a porcupine with bare hands.

Abati’s piece reminded me of my mother when I was in primary school. I was flogged silly by the labour master for not bringing “handwork” to school one time and hell almost broke loose.
Handwork required tedious work, and it was a necessity and part of the school program. At this particular occasion I came to school empty handed and the labour master could not bear my audacity of hoping he would not ask me for it.

Tuesday 28 August 2012

Holy Laff, Holy Carpet: The Chemistry of Laffing with God. Ha Ha Ha!!


Holy Laff is  Project of the House of Talk. A media outfit that I have watched grow from the scratch as a student at The Adekunle Ajasin University, Akungab-Akoko. If you are around Ondo on this date; I can stake my neck for the organisers.

Holy Carpet... I think I like that! Like Jesus Enter Jerusalem, Abi?

Monday 20 August 2012

Deconstructing a Market Leader: MTN as an Effective Communicator.


 Over the years, the principles and practice of Public Relations have been misconstrued; sadly, even by PR practitioners. It has been misconstrued as press agentry, propaganda, and oftentimes reduced to a mere communication mechanism.
Conversely, PR is the entire communication process of any organisation trying to build reputation through relationship. A strategic PR plan will engage advertising, promotions, media relations and other allied forces as instruments in its communication process.

Engaging Nigeria’s Real Estate for Global Investment: Matters Arising.


 Three weeks ago, I published an article on this column “Nigeria’s Real Estate: Between Projections and Realities” on www.3investonline.com. The article was a half year review of the Nigeria’s Real Estate Sector; and I concluded in that report that the year under review has been befogged with too many turnings without a movement.

This endemic attitude of ‘talking the work’ has not only mitigated significant progress in the sector; it has aversely midwived a gloom of apathy which industry players are struggling to diffuse in other to reposition the sector in the economic scheme of things.
In spite of the moribund state of the industry, the truth remains it still remains a virile solution to Nigeria’s economic and employment conundrum. The big question therefore is what efforts are too much to unlock a sector which every pundit agrees has immeasurable potentials to significantly drive the nation’s GDP, create employment for the army of unemployed youths and generates wealth for the people?